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Top 6 Reasons Every Ecommerce Brand Should Consider Offering a Loyalty Program

Customer loyalty is about how much a customer is willing to repeatedly purchase something from your store. It’s also about their attitude towards your brand, how they choose to interact with your store beyond your products, and how invested they are in returning to your store to make future purchases.

Improve Customer Loyalty with Happy Birthday Discounts and SMSBump

SMSBump and Happy Birthday Emails join forces with an integration that lets you add SMS as a new channel to power up your customer loyalty strategy.

How to Combine Email and SMS for a Successful Abandoned Cart Strategy

Abandoned orders - black hole or a big opportunity? We’ve invited marketing expert Florian Beaumont to give his tips on how to recover abandoned carts with email and SMS.

How iOS 14.5 Updates and Google Cookie Changes Affect Your SMS Marketing

Learn what these changes mean, what effect they’ll have on the digital ecosystem and why the future belongs to owned channels. Like SMS.

Women Talk eCommerce: Throwback & Recap

Exactly 1 month ago we launched our series of inspirational videos that celebrate the amazing women in our industry. See the world of online commerce through their stories, learn from their mistakes, and let their achievements lift you up.

How to Improve Customer Retention with SMS Chat

SMS Chat gives your brand a competitive way to provide customers with one-on-one and personalized customer support. Read on to learn how to use the chat to communicate with your shoppers so they are satisfied with their Shopify experience.

Launch Successful Easter Campaigns with SMS Marketing

If you are just getting started with SMS and you wonder how to make the most out of it this Easter, make sure to take a scroll through this article and its 4 proven SMS campaign strategies.

5 Tactics to Successfully Launch Your New Collection

Check out these 5 campaign launch ideas for an excellent Easter blast. Bring out your A-game and have your customers crave your next release!

Yotpo Raises $230 Million to Accelerate the Creation of an All-in-One Marketing Platform

We're excited to announce raising $230 million in the latest Series F fundraising and officially becoming one of the 500 Unicorn companies!

The 2021 Super Bowl SMS Playbook

Learn why SMS is the right channel to use for your Super Bowl marketing campaign and how it can help you score a touchdown!

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