How to Set up Compliance in BigCommerce
So, you’ve just installed SMSBump on your BigCommerce store and now you wonder what next steps there are for you.
At first you should go around and get acquainted with the tool. See what options we offer. You can get a sense of how your messages will look like from the Text Marketing function or you can see what Automations we have available.
But before starting off with SMSBump, please make sure you are compliant with all text marketing regulations for the regions your customers are located.
If you run a store in US or Canada, you should abide the TCPA and CTIA regulations, whereas if your main business is in Europe – make sure you are familiar with the GDPR rules. In case you run an international store, you can research an see what the local policies say about using text marketing as a service, but we advise you to stick to the GDPR regulations as they require the biggest transparency about the data you store from the customers and how it is going to be used..
Setting up your compliance at the beginning will take less than 10 minutes of your time but it is worth avoiding the heavy fines ranging from $500-$1500 per violation.
This article will help you to go through the whole process as we will concentrate on 3 main steps:
- Creating checkout opt-in for text marketing
- Add the opt-out option in your messages
To access this page, navigate over Storefont ->Webpages menu in the BigCommerce side menu.
For US/CA stores you can use the following text:
If your store is targeting European citizens better use this one:
Creating checkout opt-in for text marketing
If you have updated to the latest version of BigCommerce then the opt-in box appears automatically once you install the app. But in case you are running on an older version then you would need to do this manually. Worry not – the setup is very simple and takes less than a minute to configure.
The first thing you need to do is to check which is your checkout option you currently have. Navigate to Advanced Settings -> Checkout.
In case you use Optimized one-page checkout, there is no need for further action from your side – the opt-in button will appear automatically during checkout.
But if you use One-page checkout, then you need to add the following script into the Site verification Tags.
To do so, navigate to the Advanced Settings -> Web analytics. Under providers check the Site Verification Tags and then hit the Save button.
On the top of the screen a second tab will appear called Site Verification Tags. Add the following script there:
Hit the Save button and now every time your customers proceed with their checkout, they will see the following check mark right under your phone field.
If you want to change the title or the description of the consent, please navigate in the app menu to Settings and at the bottom you will see the Checkout Checkbox section.
Add the opt-out option in your messages
An additional step you need to make, so you comply with the regulations, is to always add the STOPXXXXX to opt-out option in your messages. You will always find the option in the same place no matter whether you start an automation or you want to launch a text marketing campaign. It is in the Message section right above the text.
But if you are in a hurry and you forget to add it, we will remind you to do so with a bright red popup.
And you are done!
See, it wasn't that tiresome to set text marketing compliance for your BigCommerce store. Now, enjoy these 99% open rates and crazy ROI that SMSBump will bring :)