Launch Successful Easter Campaigns with SMS Marketing

Easter is just around the corner, so now is the perfect time to start planning your text marketing campaigns. Аs people have gotten more and more used to shopping online, the upcoming retail event is a huge opportunity for online merchants to boost sales and maximize revenue. 

And since some of your customers might prefer to celebrate Easter from behind their computer or phone screens, they will really appreciate your special offers to ease their holiday shopping and treat their loved ones with some extra care and love. 

Follow our 4 proven SMS campaign strategies paired with top-performing templates - all you need to do is copy, paste, and schedule your text message to drive sales this Easter. 

 

Campaign Timeline: 
 

  • Warm-up Campaign: March 25

  • VIP Sale: April 1

  • Easter Sale: April 3

  • Last Chance: April 5

 

Strategy 1: Get your customers all hyped up with a Warm-up SMS Campaign

Goal: Catch the early birds and boost sales with timely Easter deals. 

Launch date: March 25

Target: Everyone

 

Launch your first Easter-related SMS campaign as early as March 25. Use it to create excitement for the upcoming festivities. No need to hold back - target all your customers! Let them know that Easter is coming soon and you have major discounts up the sleeves for them.


This campaign will be very suitable for your needs in case you offer product guides or items which are part of the Easter traditions of your customers - such as decorations, sweets, barbecue sets and more. 


{SiteName}: Easter is only a few days away, {FirstName}! Make your family fall in love with our fabulous holidays sets, now with 30% off: {DiscountCodeUrl} 

{SiteName}: Hey {FirstName}, Easter came early this year and we have some exclusive deals for you: grab them now, before others do: {SiteUrl}

 

 

Strategy 2: Time for a VIP Early Sale

Goal: Provide your VIP customers with early access to exclusive deals to show appreciation, boost loyalty, CLV and score some sales ahead of the busy holiday period.

Launch date: April 1

Target: Loyal and High-Value Customers

 

Launch a VIP sale on April 1st. Use it to target your most loyal and high-value customers. Make them an offer they simply can’t refuse. Those are the customers who spend the most at your store so it is important to make them feel special and appreciated.

Starting sales a bit earlier for some segments of your SMS marketing audience will help maximize conversions, secure regular cash flow - all this while managing your stock at the same time.

Pro tip: Combine SMS with Yotpo Loyalty to send targeted campaigns, for example to remind your VIP members of their tier-specific perks.


Hey {FirstName}, as a VIP customer at {SiteName} you get early access and {DiscountValue} OFF all items from our new spring collection: {DiscountCodeUrl} 

{SiteName}: Hey {FirstName}, our VIPs get all the treats! Enjoy exclusive {DiscountValue} off store-wide. Valid for a limited time only! {DiscountCodeUrl} 

 

Strategy 3: Launch Your General Pre-Easter Sale

Goal: Make the most out of Easter - announce big discounts to boost sales and clear the shelves for new spring collections.

Launch date: April 3

Target: ALL customers


Launch your Easter sale on Saturday, April 3rd. Most stores will begin their mass promotions on Sunday, so starting a bit earlier means your offer will be among the first your customers will see.

Entice shoppers with sweet discounts, whether through a massive site-wide flash sale, or a BOGO offer.

Don’t forget to add an appealing visual and a clear Call-to-Action: Buy Now, Shop Now, Grab Now, etc.


{SiteName}: Hey {FirstName}, we know your passion for fashion. Celebrate Easter with us and a festive {DiscountValue} discount:{DiscountCodeUrl} 

{SiteName}: We have some egg-celent deals, {FirstName}! Fill up your basket with great stuff, now at reduced prices: {SiteUrl} 

 

Strategy 4: Last Chance Offers

Goal: Get some extra sales with an extended campaign, aimed to grab the attention of procrastinators and last-minute shoppers.

Launch date: April 5

Target: Customers who have not made a purchase yet.

 

It is time for one final push - send a “Last Call” message to all subscribers who haven’t made a purchase from your store yet. They might have forgotten your offer, or they simply need a small nudge to hit the "Purchase" button.

FOMO (Fear of Missing Out) is a great psychological tactic to create a sense of urgency or scarcity, and ultimately - give your sales a little reinforcement. Use phrases like “Last chance to purchase” and “Don’t miss out on…” in your text messages - they will serve as powerful last-minute reminders for the final days of your Easter campaign.

Pro tip: With these types of campaigns it is always a good idea to slightly bump up the initial offer - something as small as an additional 5% discount will do just fine.


{SiteName}: Missed our Easter sale, {FirstName}? Worry not, we got you covered! Get your favorite items, now with extra {DiscountValue} off: {DiscountCodeURL} 

{SiteName}: In case you missed it - our amazing offers are still standing, {FirstName}! Grab them now at: {SiteUrl} 

 

Those were all the basic actions you need to succeed with SMS marketing this Easter. If you are looking for additional ideas on how to maximize the effectiveness of your SMS campaigns, scroll through our complete Easter guide.

Mariya is a Content Creator at SMSBump with strong passion for writing, crime novels and puzzles. Travel & Gaming enthusiast.

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